To understand the process of redesigning an object, my class watched a video about IDEO, an industrial design firm. In the program, IDEO was asked to redesign a shopping cart in a week as the film crew documented their process.
The team started off by researching the function and problems with the cart. They talked to shoppers and store owners to gain information. The designers then reported what they found and tried to create solutions to the design problems.
Then the designers generated ideas to fix the object. While brainstorming, no ideas were dismissed. Even crazy solutions were included so that other ideas could build off them. Finally, prototypes were made by a process of trial and error until a final design could be reached.
What struck me the most from this program was how the designers approached their work. They looked at it more so as a game, something that was fun and challenging. "Being playful is important to being innovative," the video said. The designers at IDEO also work in an environment that is whimsical; the space itself allows for true creativity. I love this approach to work, and I definitely will try to enjoy my project as such.
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