In the 1970s, Rams was concerned with whether he was a significant
contributor to the design world. To evaluate his work, Rams decided upon the Ten Principles for Good Design. He defined good design as:
• Useful
• Beautiful
• Understandable
• Unobtrusive
• Honest
• Long-lasting
• Thorough
• Environmentally Friendly
• Simple
objects everyday that followed his principles, and I quoted principle
number 10 in a Facebook status. Rams’ principles were the most
applicable and memorable of the research materials.
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